B2B Social Media Prediction for 2012, Part 6: Online to Offline

January 27, 2012 By

The biggest shift in 2012 will be bridging of online to offline in social media.  O2O is now a integrated interconnected cross-connected strategy that fits well with each other and if you are not utilizing it you will be missing out in the new year.

To finish up my series on the B2B social media predictions for 2012 I stress why online and offline are critical for any size business and what you must do in both spaces.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Digital Marketing Lessons From the NHL: Expanding Reach and Sustaining Success

January 26, 2012 By

It's no secret that the NHL is a hard-hitting, violent sport.  It's a part of the league's DNA, but it also holds the NHL back. In order to complete its comeback as a brand, the NHL needs to focus … [Read More]

Inbound Marketing Summit New York Preview: Join the Experiment

January 25, 2012 By

If I have not gotten you excited for the Inbound Marketing Summit's first visit to the big apple already then this is sure to hook you, IMS NYC 2012 is a pay what you want event.  That's right, no … [Read More]

B2B Social Media Prediction for 2012, Part 5: The End of Twitter

January 24, 2012 By

Twitter will be going away in 2012...for social media.  Just simply look at the elements that are being tweeted the most, photos, articles, and videos.  The conversations are moving away from … [Read More]

Digital Marketing Lessons From the NHL: Working With Advertisers

January 23, 2012 By

The NHL's comeback from the depths of the sports world didn't happen overnight.  It took a fundamental shift in the way the league thought of itself for the transformation to truly take place. In … [Read More]

Inbound Marketing Summit New York Preview: Meet The Thinkers and Doers at IMS

January 20, 2012 By

If you've been keeping up with my blog posts on Inbound Marketing Summit New York 2012, you will already know the topics we plan on addressing. However,  what I did not discuss were the … [Read More]

B2B Social Media Prediction for 2012, Part 4: The End of the Debate on Social Media ROI?

January 19, 2012 By

There has been a long-standing debate among social media experts over whether it is possible to measure social media ROI.  What we are seeing now is that it is possible – like other marketing … [Read More]

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